Read and Download The CRM Handbook Online Book

Free Download The CRM Handbook PDF

ByJill Dyché

The CRM Handbook

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39

“A book is a version of the world. If you do not like it, ignore it; or offer your own version in return.” –Salman Rushdie

Synopsis

CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

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